A recent study has shown that investors’ perception of Malta continues to improve. Malta got the dubious honour of being dubbed one of the "best kept secrets" around. A panel of entrepeneurs and gurus called for a more comprehensive and faster action to attract investment before "it is too late".

Many who contributed towards the study held that they were interested in expanding their business operations in Malta and commented that investors' perception of Malta as an investment destination improved in the last years. Yet, they still claimed that visibility was not enough and this was Malta's major challenge for the coming years. The companies called for less bureaucracy, more online services or, instead, the creation of a one-stop shop. However, Margrith Lütschg-Emmenegger, president of the FimBank Group, said Malta needed a corporate identity because, abroad, "no one knows about Malta". Ms Lutschg-Emmenegger also commented that Malta should not focus on providing cheap options but should instead of focusing solely on an expensive, top quality service.

Investors cited favourable corporate tax rate, political climate, quality of life and productivity as reasons for their interest in Malta. They also held that the adoption of the euro, increased transport links, improvements in telecommunications and the fact that English is widely spoken have led to Malta being deemed as an ideal investment destination.